Our Services

Face to Face Activations

Consumer Focused Activations
Brand Launches
Sales Driven Activations
Brand Awareness, Sampling & Educational Campaigns
Brand Competition Campaigns

Product Launches

Trader Focused
Seeding product directly to the Trader from Traditional Wholesale or Distribution Centres
Sharing product information with Traders in the language they understand.
Encourage repeated purchases

BRAND EVENT Sampling

Events
Brand Milestone Celebrations
Brand Awareness builder events
Brand sampling at events

MARKET RESEARCH

Trader & Consumer Focused
Dipstick Research
Qualitative & Quantitative Research

How do we gain consumer insights?

Our market understanding is built on: Insights = Passion

Passion Points:
Honor, Anger, Sarcasm, Hope, Dreams, Loyalty, Love, Trust, Fears…
Patterns, NOW Trends & Future Trends
Identifying trends speaking to a specific target market
Immersions & Field Visits
It’s one thing to understand the brand target market from your computer screen and a completely different dynamic when you see, speak and HUG your consumer

Wholesale & Trade Network

Secure supply. Control flow. Traditional Wholesalers Independent Retail Distributors

Informal Retail Penetration

Own the kasi economy. Spaza Shops, Superettes, Hawkers

Formal Retail Presence

Bridge township to mainstream. Formal Retail, Malls, Local Pharmacies

Transit & Mobility Domination

Capture movement. Local Taxi Ranks Long Distance Taxi Ranks Train / Bus Stations

Community & Lifestyle Influence

Embed in culture. Shisanyama, Shebeens / Taverns, Stadiums, Schools, Churches, Hostels, Hair Salons, Township Event

Mass Media Amplification

Scale the narrative. Radio, TVC, Digital